Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Retailer Ups Budget to $50 Mil. to Compete with Pier 1, Others
NEW YORK–Bed Bath & Beyond has kicked off a review for its account, which is being billed as worth $50 million, sources said.
Both creative and media duties are in play, and its nine-year incumbent, Berenter Greenhouse & Webster, has been invited to defend, according to sources. Hilda Bamsey, an account executive at Berenter, confirmed the review but declined to say whether or not the shop would pitch.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in