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ATLANTA The Discovery Channel will break its first advertising from an outside agency next week, the client confirmed.
Three television spots from Atlanta’s BaylessCronin, tagged “Entertain your brain,” support the Bethesda, Md., client’s array of cable programming.
Campaign spending is undisclosed. The client spent $25 million in 2002, per TNS Media Intelligence/CMR.
One spot, touting Shark Week, shows swimmers fearfully backing away from seemingly innocuous bodies of water, such as a kiddy pool.
Another ad stars singing scientists—astronomers, archeologists, biologists—crooning “Let Me Entertain You.”
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