Bayer Bess Vanderwarker Looks for New Creative Head

CHICAGO – Bayer Bess Vanderwarker is involved in a search for a high-level creative director to fill the spot of former creative head Tony Vanderwarker, who left the agency 10 months ago.
Since then, Gary Bayer has taken over responsibility for the creative product and has had two creative directors – Bernie Pitzel and Greg Gwynne – reporting to him. Pitzel left the agency to pursue a directing career earlier this year, leaving the agency with one senior group creative director. A spokesperson from the agency confirmed that the agency has begun a new search to replace Vanderwarker.
The agency, which is coming off a strong 1992, will most likely look for an executive with a strong packaged-goods background. The shop, which boasts Quaker Oats, the Illinois Lottery, and Boston Chicken on its client list, reportedly grew 20% last year and increased its billings to $151 million.
Why the agency has gone so long without a top creative is unclear. There is some speculation that Vanderwarker might have been considering a return to the agency. When Vanderwarker left the agency last year to pursue a book-writing career, he never ruled out a return to advertising. The agency spokesperon wouldn’t comment on Vanderwarker’s plans.
Copyright Adweek L.P. (1993)