Bay State Teachers Turn to SS+K

BOSTON SS+K has been tapped by the Massachusetts Teachers Association to create the group’s 2004 ad campaign.

“We were truly impressed with SS+K’s background and the incredible creativity of its ads,” said Anne Wass, MTA vice president and co-chair of its public relations committee, in a statement.

The agency is currently crafting an effort that will include TV, radio, print and online components. The first radio executions are set to break this month. SS+K won the business after a review of undisclosed agencies.

“[The win] is a tremendous opportunity for [SS+K’s] new office in Boston to expand our New England oppportunities,” said Mary Maselli, senior vice president at SS+K in Boston. “It’s also an issue we are all passionate about.”

The MTA represents 96,000 public employees, including education support professionals, teachers and higher education faculty and staff.

SS+K’s Boston office will lead the account. The 70-person shop is based in New York.