Bay Area Shops Wait to Exhale

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

With the ad landscape here far more treacherous than it was just a year ago, Bay Area agencies are refocusing—in many cases reverting to the old-school virtues of grit and protection of turf that were often forgotten during the heady boom years.

As last week’s shutdown of Lowe Lintas & Partners’ office here makes clear, the post-dot-com devastation can prove fatal.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in