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NEW YORK-Bausch & Lomb, which plans to consolidate global creative responsibility for its Vision Care division at one agency, has contacted close to 20 shops about the $55-70 million account.
The Rochester, N.Y.-based client has retained consultant Douglas J. Rubinstein in Avon, Conn., to conduct the review. Rubinstein said questionnaires sent to roster and nonroster agencies are due to be returned today.
Media planning and buying chores are currently handled by each brand’s lead agency in the various markets.
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