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To kick off the annual Riyadh Season sports and entertainment festival in Saudi Arabia, current World Boxing Council champion Tyson Fury and former Ultimate Fighting Championship star Francis Ngannou will face off in the Battle of the Baddest on Oct. 28 to see which fighter reigns supreme.
Ahead of the fight, production company Unit9 created an augmented reality experience that allows people to view virtual versions of the fighters in three different sizes in the world in front of them: true-to-life, city scale and tabletop.
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