'Batman' Massacre Rattles Warner Bros., NRA, Celeb Boutique

NRA deletes Twitter account after unfortunate tweet

Warner Bros., the National Rifle Association and Celeb Boutique became instant case studies Friday (July 20) on what happens when pre-planned marketing collides with human tragedy in real-time. Warner Bros. was easily caught in the most precarious position after 12 moviegoers were shot to death last night in Aurora, Colo.

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