'Batman' Massacre Rattles Warner Bros., NRA, Celeb Boutique

NRA deletes Twitter account after unfortunate tweet

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Warner Bros., the National Rifle Association and Celeb Boutique became instant case studies Friday (July 20) on what happens when pre-planned marketing collides with human tragedy in real-time. Warner Bros. was easily caught in the most precarious position after 12 moviegoers were shot to death last night in Aurora, Colo.

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