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Church and Dwight’s Batiste hair care brand is seeking to expand in the U.S., Europe and the U.K. with a campaign that includes new packaging and an upmarket rebrand as the burgeoning dry shampoo market is seen growing into an industry that could be worth $6.03 billion by the end of 2027.
Batiste worked with Halo, a Bristol-based branding studio, to refresh its entire product line, recognizing regional market differences, designing seasonal and limited editions and developing a two-year product development.
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