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Criterion Becomes Part Of Travel Network
ATLANTA–The Criterion Group here, a $15 million agency specializing in travel and tourism clients, has been acquired by Bates USA.
Bill MacGregor, president and chief executive officer of Criterion, will serve as president of what will now be called Bates Travel & Tourism. He will report to Dan Roman, chairman of Bates USA Midwest in Indianapolis. That city is also the headquarters location of Bates Travel & Tourism.
Terms of the acquisition were not disclosed.
MacGregor was introduced to Bates, he said, when his agency landed the Indianapolis-based Resorts Condominium International account late last year.
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