Bates Takes On Rci's $20 Mil. Account And Its In-House Staff

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Bates USA Midwest in Indianapolis is forming a dedicated unit, Bates Travel and Tourism Group, to handle new client Resort Condominiums International.
RCI, which markets time-sharing vacation packages through 41 offices in 30 countries, last week named Bates to handle its estimated $20 million global ad business.
The agency will absorb Indianapolis-based RCI’s 12-person in-house creative and production staff and hire another five to 10 staffers to manage the account, said Dan Roman, Bates USA Midwest chairman.

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