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Houston Shop Gets First Major Victory Under Rogers’ Tenure
DALLAS–Bates Southwest has been selected to handle the national launch of Dry Cleaner’s Secret, an at-home dry cleaning product similar to Procter & Gamble’s Dryel.
The Houston agency received the business after carrying out a successful market research test of the product.
The estimated $1-2 million account is the first major business win for Stephen Rogers, the former president and chief creative officer of BRSG in Houston, who recently joined Bates in the newly created role of president of consumer advertising.
Billings on the account were undisclosed, but the Portland, Ore.-based
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