Bates SW Gets to Reshape Busy Body Total Fitness

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Bates Southwest has been selected by Busy Body Total Fitness Solutions to introduce a new customer service concept nationwide.

The selection comes as the Dallas-based company, a leading retailer of physical fitness equipment in the U.S., attempts to reinvent its market positioning by getting involved with customers’ post-purchase exercise regimes.

“Our competitive situation is different than it was two years ago,” said Busy Body marketing manager LaRessa Cox.

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