Bates Spoofs Movie Trailers for Hoosier Lottery

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

When Indiana cut the Hoosier Lottery’s ad budget by $1 million, Bates Midwest was asked to produce spots that are adaptable for a number of games.

With that mandate, the Indianapolis shop’s latest work assumes the look of a movie trailer and continues the tag line, “Fun is good.” The three-spot campaign promotes the state’s $2 game.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in