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When Indiana cut the Hoosier Lottery’s ad budget by $1 million, Bates Midwest was asked to produce spots that are adaptable for a number of games.
With that mandate, the Indianapolis shop’s latest work assumes the look of a movie trailer and continues the tag line, “Fun is good.” The three-spot campaign promotes the state’s $2 game. Each ad parodies a different film genre: romantic comedy, suspense thril ler and monster flick.
The spots conclude with a five-second hole in which a new $2 game can be introduced.
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