Bates Southwest Taps New President

DALLAS–Bates Southwest has ousted president of consumer advertising Stephen Rogers, replacing him this week with president Bill Holland, who will oversee all of the agency’s activities under chairman and chief executive Jerry Kerr.

Holland, 49, recently departed Fellers Marketing & Advertising of Austin, Texas, where he was chief executive of a five-office agency with operations in Texas and Oklahoma. Now in charge of Bates’ 100-person office in Houston, with roughly $120 million in billings, Holland is tasked with finding more consumer advertising business to make up for the agency’s impending loss of its Verizon Wireless account.

Said Kerr, “[Holland] brings a proven business building background and I think he’s a real team builder. That’s what we need at this point.”

Rogers could not be reached for comment, but Kerr said, “Basically, [there were] philosophical differences as to the way we were going to move ahead.”