Bates Reorganizes Consumer, B-to-B Services

Bates Southwest chairman Jerry Kerr and new president Judi Martin have restructured agency operations to make it easier for clients to purchase an array of marketing services.

Cordiant Communications’ Hou-ston shop, renamed Bates Southwest Advertising & Public Relations, has reorganized to better integrate its consumer and business-to-business advertising, in-vestor and public relations, and interactive design disciplines.

Martin, former president of Bates Churchill Public Relations, was hired by Kerr in 1999. The 22-year communications veteran re-places Bill Holland, who resigned from Bates on Aug.