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Shop Wins Hoosier Lottery Creative, Media
CHICAGO–After opening its $9 million Hoosier Lottery account to ˆ la carte bids nearly six months ago, Indiana awarded the bulk of the account to Bates USA Midwest in Indianapolis.
Bates will handle creative and media services, production and market research and planning services. Hetrick Communications in Indianapolis was awarded the contract for public relations. SmithMark Corp. in Indianapolis will handle additional market research assignments on a project basis.
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