Bates Is The Envi Of Others

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Acquires $10 Mil.-Plus Packaged-Goods Business
DALLAS–Bates Southwest in Houston scored a $10 million-plus account win last week when it was named agency of record for a personal care products firm.
IQ Products Co. of Houston hired Bates to supply the first major advertising and promotional work behind its three-year-old Envi line, which includes shampoos, hair sprays, shaving creams and approximately 60 other items, according to company chief executive officer Yohanne Gupta.
“We have distribution in Wal-Mart and various other retail merchants” like Wal-Green drugstores, said Gupta.





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