At Bat for the Boys & Girls Clubs

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Major League Base-ball star Alex Rodriguez is playing for another team, the Boys & Girls Clubs of America.

The Texas Rangers shortstop with the 10-year, $252 million contract begins appearing next month in a print and broadcast outreach campaign intended to boost membership in the Atlanta-based national youth organization.

The PSA campaign was created by Publicis Sanchez & Levitan in Miami.

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