Bastholm Is New CCO, Cheil USA

Former Ogilvy chief digital officer joins Jan. 2

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Lars Bastholm, most recently chief digital officer of Ogilvy North America, is joining Cheil USA as chief creative officer.

Bastholm is the latest executive hired by Buz Sawyer, who became president and CEO of what is now known as Cheil, The Americas, in January. Bastholm will work with Dave Weaver, president of the Korean company’s One Agency, to relaunch that unit as Cheil USA. One Agency’s primary client is Samsung, which is also owned by Cheil in Korea.

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