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This Sunday, outdoor outfitter Bass Pro Shops will run its first Super Bowl ad, a 60-second spot co-branded with sister chain Cabela’s. The competitors merged in 2017 with Springfield, Mo.-based Bass Pro’s $4 billion acquisition of Nebraska-based Cabela’s.
The spot builds on the idea that Americans have largely been homebound over the past year and encourages viewers to “get back to nature” with family activities like camping and fishing.
The big-budget
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