Bass Pro and Cabela's Super Bowl Ad Urges Cooped-Up Americans to Get Outside

The outfitter's Big Game debut will be a 60-second spot

This Sunday, outdoor outfitter Bass Pro Shops will run its first Super Bowl ad, a 60-second spot co-branded with sister chain Cabela’s. The competitors merged in 2017 with Springfield, Mo.-based Bass Pro’s $4 billion acquisition of Nebraska-based Cabela’s.