Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON Allied Domecq’s Baskin-Robbins said it is talking to agencies about handling marketing and collateral projects.
“We’re talking to a few agencies about in-store merchandising,” said Maria Feicht, a representative of Baskin-Robbins in Randolph, Mass. She noted that this is not a search for a new shop to handle traditional advertising chores: “[Baskin-Robbins] is just adding someone else as part of the repertoire.”
There is no timeline for an agency selection, Feicht said. She declined to disclose contenders.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in