Baskin-Robbins Gives Scoop on Review

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GLENDALE, CALIF. – Baskin-Robbins has retained Chicago-based consulting firm Jones-Lundin to conduct the review for its ad account, which will bill between $10-15 million, according to Baskin-Robbins vp/marketing Larry Kurzweil, who also confirmed earlier reports that the account was in review. Jones-Lundin consultant Jack McBride, who is based in Modesto, Calif.,

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