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Brands have fallen in love with flat and simple logos, to go along with pared-down messaging, in hopes of establishing a faster and deeper connection with consumers who are spending increasing amounts of time on smartphones.
Trying to hit on those flavors of innovation and quality, Baskin-Robbins is updating its logo with a new simplified font and design. The refresh also includes updated packaging and employee uniforms, and joins recent digital-first refreshes from Velveeta and Burger King.
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