Briner League Baseball: How the Portland Pickles Crafted a Marketing Franchise

The collegiate-level team pushed social media boundaries to build a minor empire

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How do you turn a collegiate summer baseball team with 24 home games a year into a 365-day multiplatform brand? Putting a marketing agency in charge doesn’t hurt.

When the Portland Pickles were sold in 2017 after just two years in existence, the headlines generally featured new co-owner and former Seattle Seahawks punter Jon Ryan. Hidden within those announcements was Alan Miller, founder of the Travel With Purpose media network, music magazine Filter and, more recently, the Collide

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