From Baseball to Brand Investing, Alex Rodriguez Plays to What He Knows—and Keeps Learning

The baseball legend flipped his decision-making process after making the transition to business

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Former Yankee Alex Rodriguez made over $455 million playing baseball. Now, he’s made a particularly successful transition from home run king to investor, working to build on that fortune off the baseball diamond.

During the Brandweek Sports Marketing summit, the former MLB MVP spoke to Adweek chief brand officer Danny Wright about networking and how he is establishing himself as an investor.

Rodriguez has built a vast portfolio through his company, A-Rod Corp, investing in at least 62 companies including the likes of Dick’s Sporting Goods, investment app Acorns, speaker maker JBL and virtual concert platform Wave.



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