Barton Ships Imported Beers to Hadrian’s Wall

CHICAGO Barton Beers has assigned advertising for its Tsingtao and Peroni brands to Hadrian’s Wall here.

The brands were previously at Hoffman York in Milwaukee, as was St. Pauli Girl. That brand was pitched by shops including Hadrian’s Wall before being assigned in February to nonbox in Hales Corners, Wis.

Tsingtao and Peroni, imports from China and Italy, respectively, are backed largely by outdoor with some print advertising, a Barton representative said.

Advertising from Hoffman York will run through the summer, the representative said. Spending was not disclosed, but is estimated at less than $1 million.