Bartle Bogle Hegarty Adds New Chief Global Growth Officer

Michael Densmore joins from McKinney next week

Bartle Bogle Hegarty has cast a new role at the agency with an executive from McKinney.  

Michael Densmore, chief marketing officer at McKinney, will become the chief global growth officer for BBH. He'll be based in New York and start next week.

"We're pretty picky," said Patrick Lafferty, North American CEO of BBH. "But Mike has had a lot of great experience at a lot of great agencies. The combination of those experiences brings expertise in what we're asking him to do and valuable perspective about what works and what doesn't work both within an agency, with clients, with consultants. There's a rich perspective and set of experiences that are best-in-class in this business." 

Densmore is charged with driving global growth for BBH, working across the agency's seven offices—New York, London, Los Angeles, Singapore, Sao Paulo, Shanghai and Mumbai—with a focus on North American-based opportunities. Densmore also becomes part of Publicis Groupe shop's global leadership team. 

"BBH is one of the best creative agencies in the world and has an excellent ambition of wanting to be the best," said Densmore. "I'm excited to be asked to help them achieve that. It's a great honor."  

Densmore spent just eight months at McKinney. Before that, he was head of business development and a group account director (on Kraft Foods) at Droga5. Earlier in his career, he was chief marketing officer at Integrated Beverage Group, chief talent officer at Arnold and held account management roles at agencies like JWT, Modernista and Wieden + Kennedy.

Densmore's new position expands on Julie Levin's former role as head of business development for New York. (Levin left last summer for a similar job at The Martin Agency in Richmond, Va.) Densmore will report to Lafferty, with a dotted line to global CEO Gwyn Jones.