Bars and Restaurants Are Reopening, but Americans Still Want Their To-Go Cocktail Options

Overall, alcohol delivery and online sales remain uncommon—but high-income consumers are most likely to use it

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

According to studies, overall alcohol consumption went up by as much as 14% during the pandemic even as bars and restaurants struggled to stay afloat amid Covid-19 lockdowns. In some states, laws were suspended or rewritten to allow establishments to serve drinks to customers via delivery services—something often still illegal due to Prohibition era legislation.

But as vaccination rates rise and bars and restaurants welcome back their patrons, what will happen to those new rules and the delivery services that have cropped up to meet a pandemic-based demand?

According to a new Adweek-Morning Consult survey, 52% of Americans want to keep those new to-go cocktail and alcohol delivery rules—loosened in many states to support businesses during the pandemic—in place.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in