Barry Silverstein Joins Arnold

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Barry Silverstein, an agency executive with more than 30 years of experience, has joined Arnold’s direct-marketing operation as chief strategy officer, a new position.

Silverstein comes to Arnold after an extended run as chief executive officer of Directech/eMerge in Burlington, Mass., a relationship-marketing agency he founded in 1983. That entity is preparing to close due to the poor financial climate and an inability to collect payments from some clients, Silverstein said.

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