Barry Avrich

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


An agency president and chief operating officer who also directs? Avrich, 40, who does all three for Toronto-based Echo Advertising, knows a thing or two about multitasking. In the advertising business for nearly 20 years, Avrich has written two books on entertainment marketing, made four documentaries and says he’s working on a few feature-film ideas. His latest project, Guilty Pleasure: The Dominick Dunne Story, which he wrote and directed, debuts Wednesday on Court TV. Q: How did the documentary come about?

A: I’ve been a longtime follower/reader of Dominick Dunne.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in