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An agency president and chief operating officer who also directs? Avrich, 40, who does all three for Toronto-based Echo Advertising, knows a thing or two about multitasking. In the advertising business for nearly 20 years, Avrich has written two books on entertainment marketing, made four documentaries and says he’s working on a few feature-film ideas. His latest project, Guilty Pleasure: The Dominick Dunne Story, which he wrote and directed, debuts Wednesday on Court TV. Q: How did the documentary come about?
A: I’ve been a longtime follower/reader of Dominick Dunne.