Barrie D’Rozario Murphy Wins Dell Public Biz

Barrie D’Rozario Murphy has won lead creative duties on the global advertising that Dell directs at public institutions, Dell has confirmed. The client previously estimated account revenue at $3-$5 million.

The hire comes several weeks after two other contenders—Dentsu America in New York and the incumbent, WPP Group’s Young & Rubicam in San Francisco—were cut, according to sources. Sources identified the fourth contender as Interpublic Group’s Campbell-Ewald in Warren, Mich.

Dell becomes one of the largest clients at Barrie D’Rozario Murphy, a four-year-old independent shop in Minneapolis, which also works for United Airlines, Best Buy (new initiatives) and Bissell.

Yet to be resolved are parallel contests for creative duties on ads directed at consumers and those targeting small- and medium-sized businesses. Total revenue across all three creative assignments—consumer, small/medium businesses, public institutions—is estimated at $30 million.

Final presentations for the consumer and small/medium biz accounts are slated for early next month at Dell’s headquarters in Round Rock, Texas. Sources identified the consumer finalists as independent Venables Bell & Partners in San Francisco, WPP Group’s Taxi in New York, independent Mother in New York and the incumbent, WPP’s Wunderman in New York.

The finalists for small/medium businesses are Interpublic Group’s Hill, Holliday, Connors, Cosmopulos in Boston, Omnicom Group’s Martin/Williams in Minneapolis, Havas’ Arnold in Boston and incumbent Wunderman in New York, according to sources.

Select Resources International in Santa Monica, Calif., is managing the review process.