BARNUM’S LEGACY: The Unquoted Quotation

Honors for Most Circumspect Press Kit this season go to The Barnum Museum of Bridgeport, Conn. That’s Barnum as in P.T., and the museum has a new exhibition titled Barnum, the Beatles & Batman: A Century of Promotion in American Life. ‘The show highlights the famous showman’s innovative promotional techniques, and tracks his influence on the direction of advertising over the last century.’ In light of that influence, people in the ad business will be relieved to find that the publicity materials omit the quotation most associated with Barnum: ‘There’s a sucker born every minute.’
Copyright Adweek L.P. (1993)

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