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Sometimes shopping online for holiday gifts seems like the easy way out, but when looking for something really special and personal, Barnes & Noble believes going to the store is essential to finding that perfect gift. That’s why the brand is recasting its booksellers as the all-knowing book lovers who can help you find the best gifts for everyone you need to shop for this year.
Barnes & Noble worked closely with Havas on the “Nobody Knows Books Like We Do” campaign, which includes eight 15-second spots celebrating the brand’s 23,000 booksellers (or salespeople) across the country.
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