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Once Bitten, Kansas City Shop Lands Citgo Account With a Bit of Blatant Self-Promotion
CHICAGO-Barkley Evergreen & Partners in Kansas City, Mo., can thank crosstown NKH&W for its recent win of Citgo Petroleum’s $12-15 million advertising account.
NKH&W in March beat out Barkley and two other agencies for a new $2 million TV advertising initiative for Phillips 66. Had Barkley won that pitch, it would not have been able to compete for the larger, conflicting Citgo account.
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