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CHICAGO Build-A-Bear Workshop, a chain of stores in which children can make their own stuffed animals, has tapped Barkley Evergreen & Partners to be its lead advertising agency after a review involving undisclosed contenders.
The Kansas City, Mo., shop is developing a strategic marketing plan that will take advantage of seasonal opportunities. The shop’s assignment is expected to involve advertising, public relations and in-store promotions.
BE&P recently completed a project for the St. Louis company promoting Nikki’s Bear, a special initiative to help children with cancer.
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