CPG & Grocery

Barefoot's Black Eyed Peas Partnership Brings an AR Experience to Wine Lovers

Band Together activates an animated remix of the song Vida Loca and benefits two nonprofits

barefoot-bep-wine-ar-PAGE-2020 — Consumers can bring an animated version of the Black Eyed Peas to life by scanning Barefoot labels.Barefoot

September 29, 2020

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Barefoot is combining music and augmented reality for its latest strategy to reach consumers, with help from the Black Eyed Peas.

Ian Zelaya

ian.zelaya@adweek.com

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

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