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ATLANTA Barber Martin Advertising said it has been tapped by the Virginia Tobacco Settlement Foundation to handle its $4 million advertising account.
The Richmond, Va., shop was chosen following a review that included 13 undisclosed agencies. BMA said it would develop statewide marketing initiatives for the locally based client that target Virginia youth, ages 10-17.
Jim Gentry, creative director at BMA, said that during the presentation he drank “frog juice” to visualize a concept that would extend VTSF’s “You’d think” anti-tobacco campaign.
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