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Friedman’s Jewelers has named Barber Martin its creative agency.
The Richmond, Va., shop topped FKQ Advertising in Clearwater, Fla., and two undisclosed agencies in Tennessee and California in a three-month review to win the estimated $15 million account.
“We were looking for an agency to develop a comprehensive advertising strategy that balances the branding and the promotional elements of our messages,” said George Moser, vice president of marketing for the 650-store chain.
Key to Barber Martin’s victory was a detailed consumer analysis that included the Savannah, Ga.,
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