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Showing me an angry pig in an ad for BBQ equipment won’t convince me to try the brand. In fact, the tactic is ultimately annoying, because it reminds me why the pig is angry in the first place. My thoughts turn to its impending slaughter to satiate my carnivorous desires — which, sadly, trump my love for our (edible) four-legged friends. This Barbeques Galore spot by Young & Rubicam opens with a guy in his kitchen who walks up to the refrigerator for some milk.
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