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The Barbarian Group has recruited R/GA’s Jay Zasa to serve as the shop’s first executive creative director.
Zasa, 41, was an ecd at R/GA, where he worked on Nokia, Chapstick and other accounts during his five-year tenure. At TBG, Zasa will lead the shop’s creative department as it looks to expand from digital boutique into a larger, full-service operation. Cheil Worldwide acquired TBG last December. It has since merged its U.S. digital operations with TBG’s, growing the shop’s staff from 70 to 95.
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