Barbara Lippert's Game Changers

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

In the past 30 years, there’s been plenty of great advertising, but only a handful of campaigns truly changed the rules. Here are three of them: one from the ’80s, one from the ’90s and one from the current decade. This is work that got the industry thinking about creativity in new ways, and moved the sales needle as well.

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