Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Ever notice how much sniffing has been going on in advertising? I don’t mean the nose-to-the-heavens, upward-shoulders, smiley deep breaths of the 1950s, but something more on the level of trans-species snout action: covert, nonstop, nostrils-buried, just-this-side-of-fetishistic inhalation.
An early entrant to this year’s advertising sniff film festival was a PG-13-rated spot for McDonald’s in which a husband inadvertently puts a McD’s french fries wrapper in the dryer instead of fabric softener. Later, he can’t help but be aroused by the alluring vegetable-oil (no more animal fat) scent of his wife’s blouse.
Next, Burger King upped the ante to R with its entry: A short, stocky office guy in a sweater vest spots a discarded BK wrapper on a female colleague’s desk.
![AW+ AW+](https://static-prod.adweek.com/wp-content/uploads/2021/11/aw-plus.png)
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in