Barbara Lippert's Critique: The Weighting Game

Kirstie Alley is loud, funny and intoxicatingly direct in this new spot for Jenny Craig. That’s because she doesn’t mince words. Bypassing the whole politically correct, personal growth route to pound-skimming, she essentially says, “Hello, I’m fat!” In so doing, she’s probably the first spokesperson in advertising history ever to use the “f” word in a weight-loss commercial.

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