Barbara Lippert's Critique: Super Song And Dance

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Super Bowl XL! The blitzes, the Mick, the flying pickles! When it comes to humor, I usually like my funny simple. Just because the sporting event is extra large doesn’t mean the commercials have to be. In the past, some of the most overproduced spots have also been the most underperforming.

So I watched the opening few seconds of the Burger King “America’s Favorite” spot, cringing at the thought of Crispin’s attempt to pull off a major Broadway musical moment.

For all its extravagant stage sets and synchronized bodies, the Busby Berkeley style that “Whopperettes” imitates is rather ancient (Gold Diggers of 1935, anyone?) and probably familiar to current audiences only from other ad parodies.



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