Barbara Lippert's Critique: The Right Notes

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Apple’s fun new music spots are not as simple as they look

In 1970, when the Jackson Five’s “I’ll Be There” was a hit single, my brother persuaded me that the song’s opening line was, “You and I must make a pack.” So, during the “Where there is love” part of the lyrics, I always pictured wolves.

This came back to me when I saw the remarkably simple, fresh and lyrical spot for iTunes featuring a young woman, Nava, singing that very same number.

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