Barbara Lippert's Critique: The Odd Couple

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It’s almost back-to-school time, but the Big 3 still seem so hooked on the immediate (short-term) success of selling cars via their summer employee-discount pricing programs that they just can’t stop the madness. Thus, Chrysler still has Lee Iacocca to kick around.

The one-time company savior made a much-publicized comeback to promote Chrysler’s (me-three) employee- pricing-plus plan; but the post- July 4 debut spot with Jason Alexander proved to be so head-scratchingly bad (at least from a creative point of view) that it became the Gigli of 60-second spots.

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