Barbara Lippert's Critique: Look Who's Talking

It’s a substantial and growing threat, so you’d expect to hear some hectoring in advertising announcing protection from identity theft. The standard approach would probably involve one of the sainted elders from Law & Order issuing a variant of the “It-can- happen-to-anyone-so-don’t-let-it-be-you!” speech. And that, in turn, would foster the standard viewer reaction:

“Hey, how many different Law & Orders are on now anyway?” or, “Did I just see that guy in a commercial for Charles Schwab?” or (most likely), complete numbness in the face of elevated warnings about yet another hideous scourge.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in