Barbara Lippert's Critique: Long Live the Dudes

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Mountain Dew’s heroes, as dim as ever, still resonate

A Visa check card commercial that recently started running again shows a dad taking his kid to a pet store; they agree on a critter and he tries to pay with a regular check. In the time it takes for the sales clerk to check on the check, the shop’s rabbits just keep, er, reproducing. (“Love is in the air,” the music declares delicately.) By the end, every inch of the store is covered in clumps of bunnies.

For the past couple of years, it’s been the same for dudes in advertising, metaphorically, of course.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in